Privacy Policy

Business Information and Scope

Effective Date: 1 January 2026
Last Updated: 5 July 2026

This Privacy Policy applies to Beamsley & Co Limited (referred to as "we", "our", or "us"), a company incorporated in New Zealand.

Beamsley & Co Limited operates under the following trading names:

• Simja – Spectrum Imagination Mary Jane Art – Art Without Limits.

• Spectrum Minds – Minds Without Limits.

Throughout this Privacy Policy, these trading names are collectively referred to as "SIMJA" unless otherwise stated.

SIMJA is a New Zealand-owned creative business specialising in original artwork, artist-designed products, fine art prints, canvas prints, print-on-demand apparel, footwear, home décor, creative merchandise, and inclusive lifestyle collections designed to celebrate creativity, individuality, and minds that experience the world differently.

Our products include a combination of:

• Original hand-created artwork;

• Digital artwork;

• AI-assisted creative works, including images and videos;

• Fine art prints;

• Artist-designed apparel and footwear;

• Print-on-demand products; and

• Other creative goods and lifestyle products.

Protecting your privacy is important to us. We are committed to collecting, using, storing, and protecting your personal information responsibly, transparently, and in accordance with applicable privacy and data protection laws.

This Privacy Policy explains how we collect, use, disclose, store, and safeguard your personal information whenever you:

• Visit or browse our website;

• Create a customer account;

• Place an order;

• Subscribe to our newsletter or marketing communications;

• Contact us with enquiries or support requests;

• Participate in promotions, competitions, surveys, or giveaways;

• Interact with our social media pages, advertisements, or other online content;

• Purchase products or services offered under the SIMJA or Spectrum Minds brands; or

• Otherwise interact with Beamsley & Co Limited and its trading names.

This Privacy Policy applies to personal information collected through:

• Our official website and online store;

• Our Wix-hosted ecommerce platform;

• Email communications;

• Customer support interactions;

• Social media accounts operated by SIMJA and Spectrum Minds;

• Online forms and newsletters;

• Promotional campaigns and competitions;

• Third-party service providers used to operate our business.

To provide our products and services, we work with carefully selected third-party providers. Depending on the products you purchase, your order may be processed or fulfilled through:

• Wix – website hosting, ecommerce platform, customer accounts, website security, analytics, and payment infrastructure;

• Printful – print-on-demand apparel, accessories, home décor, canvas prints, and selected merchandise;

• POPCUSTOMS – custom footwear and selected print-on-demand products;

• SIMJA Studio – where selected fine art prints, original artworks, and other products are personally prepared, packaged, and dispatched by Beamsley & Co Limited.

As our business grows, we may engage additional trusted manufacturing, fulfilment, shipping, payment, technology, or marketing providers. Where these providers process personal information on our behalf, they are required to do so in accordance with applicable privacy laws and appropriate security standards.

By accessing or using our website, creating an account, subscribing to our communications, or purchasing products or services from SIMJA, you acknowledge that you have read and understood this Privacy Policy.

If you do not agree with this Privacy Policy, you should discontinue using our website and services.

This Privacy Policy should be read together with our:

• Terms & Conditions;

• Shipping Policy;

• Returns & Refund Policy;

• Cookie Policy;

• Copyright & Intellectual Property Policy; and

• Accessibility Statement,

which together govern your use of our website, products, and services.
 

1. Information We Collect

Beamsley & Co Limited, trading as Simja – Spectrum Imagination Mary Jane Art and Spectrum Minds ("SIMJA"), collects personal information that is reasonably necessary to operate our business, provide our products and services, fulfil customer orders, improve your shopping experience, comply with legal obligations, and protect our website and customers.

The information we collect depends on how you interact with our website and services.

2. Personal Information You Provide

When you place an order, create an account, subscribe to our newsletter, contact us, or otherwise interact with SIMJA, you may provide information including:

• Full name

• Billing address

• Shipping address

• Email address

• Telephone or mobile number

• Company or organisation name (where applicable)

• Account username and password (if you create an account)

• Order history

• Product preferences

• Wishlist or saved items (where available)

• Gift recipient details (where you request products be sent to another person)

• Any information you choose to include in enquiries, messages, reviews, testimonials, surveys, competitions, or customer support requests.

Providing this information is generally voluntary; however, some information is required for us to process and deliver your order or provide requested services.

3. Payment Information

Payments made through our website are securely processed by approved third-party payment providers, including Wix Payments, and any additional payment providers available through our website from time to time.

Depending on the payment method you choose, payment providers may collect:

• Payment card information

• Cardholder name

• Billing address

• Transaction amount

• Payment verification information

• Fraud prevention information

SIMJA does not store or have direct access to your complete credit or debit card numbers or security codes.

Payment information is processed securely using encrypted payment systems that comply with applicable payment security standards.

4. Account Information

If you choose to create a customer account, we may collect and store:

• Username

• Encrypted password

• Account preferences

• Saved addresses

• Purchase history

• Wishlist items

• Communication preferences

• Marketing preferences

• Loyalty or rewards information (if introduced in the future)

Creating an account is optional.
 

5. Order Information

When you purchase products from SIMJA, we collect information necessary to fulfil your order, including:

• Products ordered

• Product customisations or selected options

• Shoe sizes, clothing sizes, colours, and product selections

• Order value

• Shipping method

• Tracking information

• Delivery status

• Order notes

• Returns or exchanges

• Customer service communications relating to your purchase

Where products are manufactured by third-party fulfillment partners such as Printful or POPCUSTOMS, only the information necessary to manufacture and ship your products is shared with those providers.

6. Technical Information

When you visit our website, certain information is collected automatically to help us operate, improve, and secure our website.

This may include:

• IP address

• Browser type and version

• Operating system

• Device type

• Device identifiers

• Screen resolution

• Language preferences

• Date and time of your visit

• Pages viewed

• Products viewed

• Search terms used

• Referring website

• Exit pages

• Time spent on pages

• Clickstream data

• Website interactions

• Error reports

• Website performance information

This information generally does not identify you directly but may become personal information when combined with other information we hold.

7. Cookies and Similar Technologies

SIMJA uses cookies and similar technologies to improve website functionality, enhance user experience, analyse website performance, personalise content, remember customer preferences, and assist with fraud prevention.

Depending on your browser settings and consent choices, cookies may collect information such as:

• Session identifiers

• Login status

• Shopping cart contents

• Language preferences

• Device information

• Website usage information

• Marketing preferences

• Analytics data

More information about our use of cookies is provided in our Cookie Policy.

8. Marketing Information

Where you choose to receive marketing communications, we may collect:

• Newsletter subscription preferences

• Products viewed or purchased

• Marketing campaign interactions

• Email open rates

• Link clicks

• Promotional preferences

• Survey responses

• Competition entries

• Customer feedback

You may withdraw your consent to receive marketing communications at any time by using the unsubscribe link included in our emails or by contacting us directly.

9. Social Media Information

If you interact with SIMJA through social media platforms, we may receive information that you choose to make available to us, including:

• Public profile information

• Usernames

• Comments

• Messages

• Reviews

• Shared photographs or videos

• Mentions or tags

• Engagement with our advertisements or promotional content

Your interactions with social media platforms are also governed by the privacy policies of those platforms.

10. Information from Third Parties

We may receive information from trusted third-party providers that assist us in operating our business, including:

• Payment processors

• Shipping providers

• Manufacturing and fulfilment partners

• Website analytics providers

• Fraud prevention services

• Marketing providers

• Customer service platforms

• Government or regulatory authorities where required by law

We only collect information from third parties where permitted by law or where you have authorised the disclosure.

11. Sensitive Information

SIMJA does not intentionally collect sensitive personal information, such as information relating to your health, ethnicity, religious beliefs, political opinions, biometric information, or other special categories of personal data, unless:

• you voluntarily provide it to us;

• it is reasonably necessary to respond to your enquiry;

• we are required or authorised by law to collect it; or

• you have provided your explicit consent.

If sensitive information is provided, we will handle it with additional care and only for the purpose for which it was provided.

12. Children's Privacy

SIMJA products may be purchased for children; however, our website is intended for use by adults capable of entering into legally binding contracts.

We do not knowingly collect personal information directly from children without appropriate parental or legal guardian involvement.

If we become aware that personal information has been collected from a child in circumstances where consent was required, we will take reasonable steps to delete that information as soon as practicable.

13. Information We Do Not Collect

SIMJA does not intentionally collect or store:

• Full payment card numbers

• Card security (CVV/CVC) codes

• Internet banking credentials

• Government-issued identification documents unless legally required

• Passwords for other websites or services

• Biometric identifiers

• Any information unrelated to the operation of our business.
   

• 2. How We Collect Your Information

• Beamsley & Co Limited, trading as Simja – Spectrum Imagination Mary Jane Art and Spectrum Minds ("SIMJA"), collects personal information in a variety of ways to operate our business, fulfil customer orders, improve our products and services, protect our website, and comply with applicable legal obligations.

• We aim to collect personal information directly from you wherever reasonably practicable. In some circumstances, we may also receive information from trusted third parties or automatically through your use of our website.

• Information You Provide Directly

• We collect information that you voluntarily provide when you:

• Browse or interact with our website;

• Create a customer account;

• Place an order;

• Subscribe to our newsletter or marketing communications;

• Contact us by email or through our website;

• Submit enquiries or customer support requests;

• Leave reviews, testimonials, comments, or feedback;

• Enter competitions, giveaways, surveys, or promotional campaigns;

• Request a refund, exchange, or warranty claim;

• Upload files or images where requested for custom products or customer support; or

• Otherwise communicate with us.

• The information you provide may include your name, contact details, delivery information, account details, order information, communications, and any other information you choose to provide.

• Information Collected Automatically

• When you visit our website, certain technical and usage information is collected automatically using technologies such as cookies, server logs, analytics tools, and similar technologies.

• This information may include:

• IP address;

• Browser type and version;

• Device type and operating system;

• Screen resolution;

• Time zone and language settings;

• Internet service provider;

• Date and time of your visit;

• Pages viewed;

• Products viewed;

• Time spent on pages;

• Navigation paths;

• Shopping cart activity;

• Referring websites;

• Search terms used;

• Clicks and interactions;

• Website performance data;

• Error reports; and

• General location information derived from your IP address (such as country or region).

• This information helps us understand how visitors use our website, improve website functionality, maintain security, and enhance the customer experience.

• Cookies and Similar Technologies

• SIMJA uses cookies, pixels, tags, web beacons, and similar technologies to collect information about how our website is used.

• These technologies help us:

• Remember your preferences;

• Keep your shopping cart active;

• Maintain secure login sessions;

• Improve website functionality;

• Measure website traffic;

• Analyse customer behaviour;

• Personalise content and recommendations;

• Improve marketing effectiveness;

• Detect fraudulent or suspicious activity; and

• Maintain website security.

• Some cookies are essential for the operation of our website, while others are optional and may require your consent depending on your location and applicable privacy laws.

• For more information, please refer to our Cookie Policy.

• Information from Third-Party Service Providers

• To operate our business, SIMJA works with trusted third-party providers who may collect or provide information necessary to process your orders or operate our website.

• These providers may include:

• Wix (website hosting, ecommerce platform, customer accounts, analytics, security, and payment infrastructure);

• Printful (manufacturing and fulfilment of selected products);

• POPCUSTOMS (manufacturing and fulfilment of selected footwear and products);

• Payment providers;

• Shipping and courier companies;

• Fraud prevention services;

• Analytics providers;

• Marketing service providers; and

• Customer communication platforms.

• These providers only receive the information reasonably necessary to perform the services they provide.

• Each provider operates under its own privacy policy and security standards.
   

• Payment Processing

• Payments are processed securely through approved third-party payment providers.

• SIMJA does not collect, receive, or store your complete payment card information.

• Payment providers may collect information necessary to:

• Authorise payments;

• Prevent fraud;

• Verify transactions;

• Process refunds; and

• Comply with financial regulations.

• Payment information is encrypted and processed in accordance with recognised payment security standards.

• Social Media Platforms

• If you interact with SIMJA through social media platforms, we may collect information that you choose to make publicly available or provide directly to us.

• This may include:

• Comments;

• Reviews;

• Messages;

• Likes;

• Shares;

• Usernames;

• Profile information made publicly available; and

• Interactions with our advertisements or promotional campaigns.

• Your use of social media platforms is governed by the privacy policies and terms of those platforms.

• Marketing Communications

• If you choose to receive marketing communications, we collect information about your interactions with our emails and promotional campaigns.

• This may include:

• Newsletter subscriptions;

• Email open rates;

• Link clicks;

• Product interests;

• Promotional preferences;

• Survey responses; and

• Competition entries.

• You may unsubscribe from marketing communications at any time using the unsubscribe link included in our emails or by contacting us directly.

• Customer Support and Communications

• When you contact SIMJA, we may collect information contained in your communications, including:

• Emails;

• Website contact forms;

• Customer support enquiries;

• Product questions;

• Warranty claims;

• Return requests;

• Refund enquiries;

• Feedback; and

• Any documents, photographs, or other files you voluntarily provide.

• We use this information to respond to your enquiry, improve our services, and maintain records of customer interactions where appropriate.

• Information Required by Law

• In certain circumstances, we may collect or receive personal information where required or authorised by law, including:

• Compliance with taxation obligations;

• Fraud prevention and investigation;

• Court orders;

• Law enforcement requests;

• Regulatory compliance; and

• Protection of our legal rights.

• Future Technologies

• As SIMJA continues to grow, we may introduce new website features, products, services, or technologies that require the collection of additional information.

• Where this occurs, we will update this Privacy Policy as required and notify users where applicable under relevant privacy laws.
   

• 3. How We Use Your Information

• Beamsley & Co Limited, trading as Simja – Spectrum Imagination Mary Jane Art and Spectrum Minds ("SIMJA"), uses personal information only for lawful, legitimate, and business-related purposes.

• We only collect and use the information reasonably necessary to operate our business, provide our products and services, fulfil our contractual obligations, protect our customers, and comply with applicable laws.

• Depending on how you interact with SIMJA, we may use your personal information for the following purposes.

• Processing Orders

• We use your information to:

• Process and confirm your orders;

• Verify payment information;

• Prepare products for manufacture or dispatch;

• Arrange shipping and delivery;

• Provide order updates and tracking information;

• Process cancellations, exchanges, and refunds;

• Resolve order issues; and

• Maintain records of your purchases.

• Where necessary, we share relevant order information with our trusted fulfillment partners, including Printful, POPCUSTOMS, and SIMJA Studio, solely for the purpose of producing, packaging, and delivering your order.

• Customer Accounts

• If you create a customer account, we use your information to:

• Create and manage your account;

• Authenticate your identity;

• Store your account preferences;

• Save your delivery details (if you choose);

• Display your order history;

• Allow faster future purchases; and

• Provide account-related notifications.

• Customer Support

• We use your information to:

• Respond to enquiries;

• Provide customer assistance;

• Investigate product or delivery issues;

• Process warranty claims;

• Resolve complaints;

• Respond to return and refund requests;

• Improve customer service; and

• Maintain records of previous communications.

• Manufacturing and Fulfilment

• To produce and deliver the products you purchase, we may provide relevant information to carefully selected third-party providers.

• Depending on the products ordered, this may include:

• Your name;

• Delivery address;

• Contact information where required for shipping;

• Product selections;

• Product sizes;

• Colours;

• Customisation details; and

• Order reference information.

• Only the information reasonably necessary to fulfil your order is shared with each provider.

• Shipping and Delivery

• Your information is used to:

• Arrange shipment of your products;

• Generate shipping labels;

• Provide tracking information;

• Communicate delivery updates;

• Verify successful delivery;

• Investigate lost or delayed shipments; and

• Meet customs and international shipping requirements where applicable.

• Payment Processing

• Your information is used to:

• Authorise payments;

• Process transactions;

• Prevent fraudulent activity;

• Verify payment details;

• Process refunds; and

• Meet financial reporting obligations.

• SIMJA does not store complete payment card details.

• Website Operation

• We use technical information collected from our website to:

• Maintain website functionality;

• Improve website performance;

• Optimise page loading speeds;

• Personalise your shopping experience;

• Remember customer preferences;

• Improve website navigation;

• Identify technical issues;

• Improve accessibility;

• Test new features; and

• Enhance overall user experience.

• Website Analytics

• We analyse website usage to better understand how visitors interact with our website.

• This information helps us:

• Improve website design;

• Understand customer interests;

• Improve product listings;

• Optimise navigation;

• Measure website performance;

• Improve search functionality;

• Identify popular products;

• Improve marketing campaigns; and

• Enhance customer satisfaction.

• Where possible, analytics information is aggregated and does not directly identify individual customers.

• Marketing Communications

• Where you have provided your consent or where otherwise permitted by law, we may use your information to:

• Send newsletters;

• Notify you about new artwork or collections;

• Inform you about product launches;

• Send promotional offers;

• Provide exclusive subscriber content;

• Announce competitions or giveaways;

• Share business updates; and

• Recommend products that may interest you.

• You may unsubscribe from marketing communications at any time by clicking the unsubscribe link included in our emails or by contacting us directly.

• Withdrawing your consent will not affect communications relating to existing orders or other essential service notifications.

• Fraud Prevention and Security

• Protecting our customers and our business is important to us.

• We may use personal information to:

• Detect fraudulent transactions;

• Prevent unauthorised access;

• Verify customer identity;

• Investigate suspicious activity;

• Protect customer accounts;

• Reduce payment fraud;

• Protect our intellectual property;

• Secure our website;

• Prevent misuse of our services; and

• Enforce our Terms and Conditions.

• Legal and Regulatory Compliance

• We may use personal information where necessary to:

• Comply with New Zealand laws;

• Meet taxation and accounting obligations;

• Respond to lawful requests from government agencies or regulators;

• Comply with court orders;

• Protect our legal rights;

• Resolve legal disputes;

• Enforce contractual obligations; and

• Maintain appropriate business records.

• Improving Our Products and Services

• Customer information helps us continually improve SIMJA.

• We may use information to:

• Improve our products;

• Develop new collections;

• Enhance customer service;

• Improve manufacturing quality;

• Evaluate fulfilment performance;

• Improve packaging;

• Develop new website features;

• Expand our product range; and

• Better understand customer needs.

• Whenever possible, this information is reviewed in an aggregated or de-identified form.

• Competitions, Surveys and Promotions

• If you participate in competitions, giveaways, surveys, or promotional campaigns, we may use your information to:

• Administer the promotion;

• Verify eligibility;

• Contact winners;

• Deliver prizes;

• Analyse participation; and

• Improve future promotions.

• Participation is voluntary.

• Business Operations

• We may use your information for other legitimate business purposes, including:

• Internal administration;

• Business planning;

• Financial reporting;

• Record keeping;

• Insurance claims;

• Risk management;

• Quality assurance;

• Staff training;

• Auditing; and

• Business continuity planning.

• Artificial Intelligence and Automation

• SIMJA may use automated technologies to assist with website functionality, customer communications, fraud detection, analytics, and business operations.

• We do not use your personal information to train publicly available artificial intelligence models or sell your personal information for AI training purposes.

• Should SIMJA introduce new AI-assisted services in the future that involve additional processing of personal information, this Privacy Policy will be updated accordingly.

• We Do Not Sell Your Personal Information

• SIMJA values your trust.

• We do not:

• Sell your personal information;

• Rent your personal information;

• Trade customer information to third parties; or

• Share personal information for unrelated commercial purposes.

• Personal information is disclosed only where necessary to operate our business, fulfil your orders, provide requested services, comply with legal obligations, or where you have provided your consent.

• Purpose Limitation

• SIMJA will only use your personal information for the purposes described in this Privacy Policy or for other purposes that are compatible with the reason the information was originally collected, unless we are required or authorised by law to do otherwise or we obtain your consent.

• 4. Legal Bases for Processing Personal Information (GDPR & UK GDPR)

• Beamsley & Co Limited, trading as Simja – Spectrum Imagination Mary Jane Art and Spectrum Minds ("SIMJA"), is a New Zealand business. Where applicable, we process the personal information of customers located in the European Economic Area (EEA) and the United Kingdom in accordance with the General Data Protection Regulation (GDPR) and the UK General Data Protection Regulation (UK GDPR).

• Depending on the circumstances, we rely on one or more of the following lawful bases for processing personal information.

• Performance of a Contract

• We process personal information where it is necessary to fulfil a contract with you or to take steps at your request before entering into a contract.

• This includes processing information to:

• Process and confirm your order;

• Manufacture and personalise products;

• Process payments;

• Arrange shipping and delivery;

• Provide customer support;

• Manage your customer account;

• Process returns, refunds, and exchanges; and

• Communicate with you regarding your purchase.

• Without this information, we may be unable to provide the products or services you have requested.

• Consent

• We rely on your consent where required by law.

• Examples include:

• Sending marketing emails and newsletters;

• Using non-essential cookies or similar technologies where consent is required;

• Processing information you voluntarily provide through competitions, surveys, or promotional campaigns; and

• Processing certain categories of personal information where your explicit consent is required.

• You may withdraw your consent at any time.

• Withdrawing consent will not affect the lawfulness of processing carried out before your consent was withdrawn.

• Legitimate Interests

• We may process personal information where it is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms.

• Our legitimate interests include:

• Operating and improving our website;

• Providing customer support;

• Preventing fraud and unauthorised transactions;

• Maintaining website security;

• Protecting our intellectual property and creative works;

• Improving our products and services;

• Analysing website performance;

• Maintaining business records;

• Responding to customer enquiries;

• Managing business operations;

• Protecting our legal rights; and

• Ensuring the reliability and security of our online store.

• Before relying on legitimate interests, we consider the potential impact on your privacy and take reasonable steps to ensure your rights are respected.

• Legal Obligations

• We may process personal information where required to comply with applicable laws or legal obligations.

• This may include complying with:

• Taxation and accounting requirements;

• Consumer protection laws;

• Court orders;

• Law enforcement requests;

• Regulatory investigations;

• Anti-fraud obligations;

• Record-keeping requirements; and

• Other legal obligations applicable to our business.

• Protection of Vital Interests

• In limited circumstances, we may process personal information where it is necessary to protect the vital interests of an individual.

• This lawful basis is expected to apply only in exceptional situations where processing is necessary to protect someone's life or physical safety.

• Exercise or Defence of Legal Claims

• Where necessary, we may process personal information to:

• Establish legal rights;

• Exercise legal rights;

• Defend legal claims;

• Resolve disputes;

• Recover debts;

• Investigate suspected fraud; or

• Enforce our Terms & Conditions and other legal agreements.

• International Customers

• SIMJA welcomes customers from around the world.

• Depending on your country of residence, additional privacy rights or legal protections may apply under local privacy legislation.

• Where applicable, SIMJA will process your personal information in accordance with those mandatory legal requirements.

• Nothing in this Privacy Policy limits any rights you may have under applicable privacy or consumer protection laws in your country of residence.

• Data Minimisation

• SIMJA is committed to collecting only the personal information reasonably necessary to provide our products and services.

• We do not intentionally collect excessive personal information and will only process personal information for legitimate purposes consistent with this Privacy Policy or as otherwise required or authorised by law.

• Accountability

• SIMJA is committed to handling personal information responsibly and transparently.

• We regularly review our privacy practices, business processes, and security measures to help ensure personal information is collected, used, stored, and disclosed in accordance with applicable privacy laws and recognised industry standards.
   

• 5. Cookies and Tracking Technologies

• Beamsley & Co Limited, trading as Simja – Spectrum Imagination Mary Jane Art and Spectrum Minds ("SIMJA"), uses cookies and similar tracking technologies to provide a secure, reliable, and personalised experience when you visit our website.

• Cookies help our website function correctly, remember your preferences, improve performance, analyse website usage, personalise content where appropriate, and protect against fraudulent or malicious activity.

• By continuing to use our website, you acknowledge that cookies may be used in accordance with this Privacy Policy and our Cookie Policy. Where required by applicable law, we will request your consent before placing non-essential cookies on your device.

• What Are Cookies?

• Cookies are small text files stored on your computer, tablet, smartphone, or other device when you visit a website.

• They allow websites to recognise your device, remember your preferences, maintain secure sessions, and improve your browsing experience.

• SIMJA may also use similar technologies including:

• Pixels;

• Web beacons;

• Tags;

• Local storage;

• Session storage; and

• Other comparable technologies.

• For simplicity, these technologies are collectively referred to as "cookies" throughout this Privacy Policy.

• Why We Use Cookies

• We use cookies to:

• Operate and maintain our website;

• Keep your shopping cart active during your visit;

• Remember your preferences and settings;

• Improve website functionality and performance;

• Analyse website traffic and visitor behaviour;

• Measure the effectiveness of marketing campaigns;

• Improve website security;

• Detect fraudulent or suspicious activity;

• Enhance accessibility and usability; and

• Provide a more personalised shopping experience where appropriate.

• Some cookies are essential for our website to function correctly, while others help us improve our services and understand how visitors use our website.

• Types of Cookies We Use

• Essential Cookies

• Essential cookies are necessary for the operation of our website.

• These cookies enable core functions such as:

• Secure login;

• Shopping cart functionality;

• Payment processing;

• Website security;

• Fraud prevention; and

• Basic website functionality.

• Because these cookies are essential, they cannot usually be disabled through our website.

• Functional Cookies

• Functional cookies remember your preferences to improve your browsing experience.

• These may remember:

• Language preferences;

• Region or country;

• Recently viewed products;

• Accessibility settings;

• Saved preferences; and

• Other website customisations.

• Analytics Cookies

• Analytics cookies help us understand how visitors use our website.

• These cookies collect information such as:

• Pages visited;

• Time spent on pages;

• Navigation paths;

• Device type;

• Browser type;

• Approximate location;

• Website performance; and

• General usage statistics.

• Where possible, this information is aggregated or de-identified and is used to improve our website and services.

• Marketing Cookies

• Marketing cookies help us understand the effectiveness of our advertising and provide more relevant promotional content.

• They may be used to:

• Measure advertising performance;

• Limit repetitive advertisements;

• Understand customer interests;

• Measure campaign effectiveness; and

• Improve future marketing activities.

• Where required by law, these cookies are only placed on your device with your consent.

• Third-Party Cookies

• Some cookies are placed by trusted third-party service providers that assist us in operating our website.

• These providers may include:

• Wix;

• Google;

• Meta (Facebook and Instagram);

• Payment providers;

• Shipping providers;

• Marketing platforms;

• Analytics providers; and

• Other technology partners supporting our business.

• These third parties operate under their own privacy policies, and SIMJA encourages you to review those policies if you would like more information about how they use your information.

• Managing Your Cookie Preferences

• You can manage or disable cookies through your web browser settings at any time.

• Depending on your location, you may also be able to manage your cookie preferences through our website's cookie consent banner.

• Please note that disabling certain cookies may affect the functionality, security, and performance of our website. Some features, including shopping cart functionality, account login, and checkout, may not operate correctly if essential cookies are disabled.

• Changes to Our Cookie Practices

• As our website evolves, we may introduce new technologies or services that use cookies or similar tracking technologies.

• Where this occurs, we will update this Privacy Policy and our Cookie Policy to reflect those changes. Where required by law, we will seek your consent before using new non-essential cookies or tracking technologies.

• ​​

• 6. Analytics and Marketing Tools

• Beamsley & Co Limited, trading as Simja – Spectrum Imagination Mary Jane Art and Spectrum Minds ("SIMJA"), uses analytics, advertising, and marketing technologies to help us understand how our website is used, improve customer experience, measure the effectiveness of our marketing activities, and grow our business.

• These tools help us understand website performance, identify areas for improvement, personalise customer experiences, and provide relevant products, services, and content.

• Where required by applicable privacy laws, including the GDPR, UK GDPR, and other relevant legislation, we will obtain your consent before using non-essential analytics or marketing technologies.

• Website Analytics

• We may use website analytics services to better understand how visitors interact with our website.

• These services may collect information such as:

• Pages visited;

• Products viewed;

• Time spent on pages;

• Navigation paths;

• Clicks and interactions;

• Search terms used on our website;

• Referring websites;

• Device type;

• Browser type;

• Operating system;

• Approximate geographic location (such as country or region);

• Website performance information; and

• Anonymous or aggregated usage statistics.

• This information helps us:

• Improve website performance;

• Enhance website accessibility;

• Improve navigation and user experience;

• Understand customer interests;

• Optimise product pages;

• Improve search functionality;

• Measure website traffic; and

• Develop new products and services.

• Where possible, analytics information is aggregated or de-identified and is not used to directly identify individual visitors.

• Marketing and Advertising Technologies

• SIMJA may use marketing technologies to communicate with customers and improve the relevance of advertising and promotional content.

• These technologies may help us:

• Measure the effectiveness of advertising campaigns;

• Understand how visitors found our website;

• Display relevant advertisements;

• Reduce repetitive advertising;

• Measure marketing performance;

• Understand customer interests; and

• Improve future marketing activities.

• Marketing technologies may include cookies, pixels, tags, and similar technologies provided by trusted third-party service providers.

• Services We May Use

• Depending on how our website operates over time, SIMJA may use services provided by trusted third parties, including but not limited to:

• Wix Analytics;

• Google Analytics;

• Google Tag Manager;

• Google Ads;

• Meta Pixel (Facebook and Instagram);

• Pinterest advertising tools;

• TikTok Pixel;

• Email marketing platforms;

• Customer relationship management (CRM) systems;

• Search engine optimisation (SEO) tools;

• Heat mapping and website optimisation tools; and

• Other analytics or marketing services introduced to support our business.

• The specific services we use may change as our website and business continue to develop.

• Email Marketing

• If you choose to subscribe to our newsletter or marketing communications, we may use email marketing software to:

• Send newsletters;

• Notify you of new artwork and product collections;

• Announce promotions and special offers;

• Share business news and updates;

• Recommend products that may interest you; and

• Improve future communications.

• Email marketing platforms may collect information such as:

• Whether an email was delivered;

• Whether an email was opened;

• Links clicked within an email;

• Device type used to view the email; and

• General engagement statistics.

• This information helps us improve the relevance and quality of our communications.

• You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails or by contacting us directly.

• Personalised Advertising

• Where permitted by law and subject to your consent where required, SIMJA may use cookies and similar technologies to personalise advertising based on your interactions with our website.

• This may include:

• Products viewed;​

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