Cookie Policy

 

Effective Date: 1 January 2026
Last Updated: 6 July 2026

 

1. Purpose

The purpose of this Cookie Policy is to explain how SIMJA – Spectrum Imagination Mary Jane Art and Spectrum Minds – Minds Without Limits ("SIMJA", "we", "our", or "us") use cookies and similar technologies when you visit or interact with our Website.

Cookies are small text files and similar technologies that help websites function, improve user experience, remember preferences, enhance security, measure website performance, and better understand how visitors use online services.

This Cookie Policy explains:

• What cookies and similar technologies are;

• The types of cookies SIMJA may use;

• Why we use cookies;

• How cookies support the operation, security, accessibility, and performance of our Website;

• How third-party service providers may use cookies in connection with our Website;

• The choices available to you regarding cookies; and

• How this Policy applies to future technologies that perform similar functions.

This Cookie Policy applies to the SIMJA Website, associated webpages, online stores, ecommerce platforms, digital services, and any other online services operated by or on behalf of SIMJA that link to or reference this Policy.

This Cookie Policy should be read together with SIMJA's Privacy Policy, Terms & Conditions, and all other policies published on our Website.

Where personal information is collected through cookies or similar technologies, that information will be handled in accordance with our Privacy Policy and applicable privacy laws.

SIMJA is committed to using cookies responsibly, transparently, and only for legitimate business, security, accessibility, analytical, and operational purposes.

 

 

2. Business Information

This Cookie Policy is published by:

Business Name
Beamsley & Co Limited

Trading As
SIMJA – Spectrum Imagination Mary Jane Art – Art Without Limits
Spectrum Minds – Minds Without Limits

Throughout this Policy, references to "SIMJA", "we", "our", or "us" refer to Beamsley & Co Limited trading as SIMJA – Spectrum Imagination Mary Jane Art and Spectrum Minds.

This Cookie Policy applies to cookies and similar technologies used in connection with:

• The SIMJA Website;

• Online stores and ecommerce platforms;

• Mobile versions of the Website;

• Customer accounts;

• Digital services;

• Educational resources;

• Marketing and promotional communications;

• Online advertising;

• Analytics and website performance tools;

• Future Products and Services; and

• Any other online services operated by or on behalf of SIMJA from time to time.

SIMJA operates from New Zealand and complies with applicable New Zealand laws while recognising that our Website, Products, Services, and digital content may be accessed by visitors from other countries.

This Cookie Policy should be interpreted alongside SIMJA's Terms & Conditions, Privacy Policy, and all other policies published on our Website.

 

 

3. What Are Cookies?

Cookies and similar technologies are commonly used by websites to help provide a secure, reliable, and personalised online experience.

They can help websites remember your preferences, improve functionality, enhance security, understand how visitors use the Website, and support features that make browsing easier and more efficient.

Some cookies are essential for the Website to operate correctly, while others help us improve our Website, understand visitor behaviour, or provide relevant content and services.

 

Cookies

Cookies are small text files that are stored on your device by your web browser when you visit a website.

Cookies may remember information such as:

• Your browsing preferences;

• Items placed in your shopping cart;

• Login or session information;

• Language or display preferences where available;

• Accessibility preferences where available; and

• Other settings that help improve your browsing experience.

Cookies do not typically give SIMJA direct access to information stored elsewhere on your device.

 

Similar Technologies

In addition to cookies, SIMJA or authorized third-party providers may use other technologies that perform similar functions.

These technologies help improve Website functionality, security, analytics, accessibility, and overall user experience.

Depending on the technology used, these tools may operate differently from traditional browser cookies while serving similar purposes.

 

Pixels

Pixels (sometimes called tracking pixels or web pixels) are small pieces of code or tiny images that help measure how visitors interact with our Website, emails, advertisements, or other online content.

For example, pixels may help us understand whether a page has been viewed, whether an email has been opened, or whether an advertising campaign has been effective.

 

Local Storage

Local storage is a feature built into modern web browsers that allows certain information to be stored directly on your device.

Unlike some cookies, information stored using local storage may remain available until it is deleted by the browser, the Website, or the user.

Local storage may be used to improve Website functionality, remember preferences, or support certain Website features.

 

Web Beacons

Web beacons (sometimes called clear GIFs or web bugs) are small electronic files that may be used alongside cookies or similar technologies.

Web beacons help websites or email services understand how content is being viewed or used and may assist with analytics, security, Website performance, or communication effectiveness.

 

Tags

Tags are small snippets of code added to webpages that help websites and authorised third-party services measure activity, improve functionality, analyse Website performance, or support marketing and analytics.

Tags do not generally store information themselves but may work together with cookies, pixels, or similar technologies to enable Website features or collect information about how the Website is used.

 

Future Technologies

Technology continues to evolve.

SIMJA and its authorised third-party providers may use future technologies that perform functions similar to cookies, pixels, local storage, web beacons, tags, or other recognised online technologies.

Where those technologies are used, this Cookie Policy applies to them unless otherwise stated.

Where personal information is collected through cookies or similar technologies, it will be managed in accordance with SIMJA's Privacy Policy and applicable privacy laws.

 

 

4. Types of Cookies We Use

SIMJA may use different types of cookies and similar technologies depending on how our Website operates, the features you use, and the services provided by authorised third-party providers.

Some cookies are essential for the Website to function correctly, while others help improve functionality, security, accessibility, performance, or our understanding of how visitors use the Website.

The categories below describe the types of cookies that may be used by SIMJA now or in the future.

 

Essential Cookies

Essential cookies are necessary for the operation of the Website and cannot generally be disabled without affecting core functionality.

These cookies may be used to:

• Enable basic Website functionality;

• Support secure browsing;

• Maintain shopping cart contents;

• Process orders;

• Remember session information;

• Enable customer logins where available;

• Support checkout processes; and

• Maintain the security and stability of the Website.

Without essential cookies, some parts of the Website may not function correctly.

 

Functional Cookies

Functional cookies help personalise and improve your browsing experience.

Where available, these cookies may remember:

• Language preferences;

• Display preferences;

• Accessibility settings;

• Recently viewed items;

• Customer preferences;

• Region or location settings; and

• Other Website customisation choices.

These cookies help make future visits more convenient but are not generally essential for basic Website operation.

 

Analytics Cookies

Analytics cookies help SIMJA understand how visitors interact with the Website.

These cookies may collect information such as:

• Pages visited;

• Time spent on pages;

• Navigation paths;

• Website traffic;

• Device and browser information;

• General geographic region;

• Referral sources; and

• Other information that helps improve the Website.

Analytics information is generally used in an aggregated or statistical form to help improve the customer experience.

 

Performance Cookies

Performance cookies help monitor and improve the speed, reliability, and overall performance of the Website.

These cookies may assist SIMJA in identifying:

• Website errors;

• Broken pages or links;

• Loading performance;

• Technical issues;

• Device compatibility;

• Browser compatibility; and

• Opportunities to improve the overall user experience.

 

Marketing Cookies

Marketing cookies may be used to help SIMJA understand the effectiveness of advertising and promotional activities.

Where used, these cookies may assist with:

• Measuring advertising performance;

• Understanding customer interests;

• Limiting repeated advertisements;

• Measuring marketing campaigns;

• Conversion tracking;

• Remarketing activities; and

• Delivering more relevant promotional content.

Marketing cookies may be provided by SIMJA or authorised third-party advertising partners.

 

Security Cookies

Security cookies help protect the Website, SIMJA, and our customers.

These cookies may be used to:

• Detect fraudulent activity;

• Prevent unauthorised access;

• Support secure payment processes;

• Protect customer accounts;

• Maintain Website integrity;

• Identify suspicious activity; and

• Improve the security of our online services.

Security cookies play an important role in helping keep the Website safe and reliable.

 

Future Cookie Technologies

As technology continues to evolve, SIMJA may use additional cookies or similar technologies that perform comparable functions.

Any future technologies used for Website functionality, accessibility, analytics, security, performance, or other legitimate business purposes will be managed in accordance with this Cookie Policy, our Privacy Policy, and applicable law.

 

 

5. Why We Use Cookies

SIMJA uses cookies and similar technologies to help provide a secure, reliable, and user-friendly Website experience.

Cookies support the operation of our Website, improve functionality, enhance accessibility, protect customer information, and help us understand how our Website is used so that we can continue improving our Products, Services, and customer experience.

Depending on how you interact with our Website, cookies may be used for one or more of the following purposes.

 

Website Functionality

Cookies help ensure that our Website functions as intended.

Where reasonably applicable, cookies may be used to:

• Enable core Website features;

• Support page navigation;

• Remember information during your visit;

• Improve Website reliability;

• Maintain user sessions; and

• Support the overall operation of the Website.

Without certain cookies, some Website features may not function correctly.

 

Shopping Cart and Checkout

Cookies may be used to support your shopping experience by:

• Remembering Products added to your shopping cart;

• Maintaining your cart while you browse;

• Supporting the checkout process;

• Helping process your order securely; and

• Reducing the need to re-enter information during the same browsing session.

 

Customer Logins

Where customer accounts or login functionality are available, cookies may help:

• Maintain secure login sessions;

• Recognise authenticated users;

• Protect customer accounts;

• Remember login preferences where available; and

• Improve account security.

 

Remembering Preferences

Where reasonably practicable, cookies may remember certain preferences to improve your browsing experience.

These preferences may include:

• Language preferences;

• Display preferences;

• Accessibility settings where available;

• Region or location preferences where applicable; and

• Other settings that personalise your experience.

 

Website Security

Cookies play an important role in helping protect both SIMJA and our customers.

They may assist with:

• Maintaining secure browsing sessions;

• Detecting suspicious or fraudulent activity;

• Preventing unauthorised access;

• Protecting customer accounts;

• Supporting secure payment processes; and

• Improving the overall security of our Website.

 

Accessibility

Where reasonably practicable, cookies may support accessibility-related features and user preferences.

Depending on the functionality available, cookies may assist in remembering accessibility settings, display preferences, or other options that help improve the browsing experience for individual users.

 

Analytics and Website Improvement

Cookies may help SIMJA better understand how visitors use our Website.

This information may be used to:

• Improve Website navigation;

• Enhance usability;

• Identify technical issues;

• Improve Website performance;

• Better understand customer interests;

• Evaluate the effectiveness of Website features; and

• Support ongoing accessibility and customer experience improvements.

Where possible, analytics information is used in an aggregated or statistical form.

 

Fraud Prevention

Cookies and similar technologies may assist SIMJA and authorised third-party providers in identifying unusual or potentially fraudulent activity.

This may include helping to:

• Detect suspicious behaviour;

• Prevent unauthorised transactions;

• Protect payment processes;

• Support account security;

• Reduce the risk of fraud; and

• Maintain the integrity of our Website and online services.

 

Continuous Improvement

SIMJA continually reviews how cookies and similar technologies are used to support the operation, security, accessibility, and performance of our Website.

As our Website, Products, Services, and technologies evolve, the way we use cookies may also change. Any such use will be managed in accordance with this Cookie Policy, our Privacy Policy, and applicable law.

 

 

6. Third-Party Cookies

SIMJA uses a number of trusted third-party providers to help operate our Website, process payments, manufacture and fulfil Products, analyse Website performance, and support other business functions.

Some of these providers may use their own cookies or similar technologies when you interact with the SIMJA Website or services connected to it.

These cookies are generally controlled by the relevant third-party provider and may be subject to that provider's own privacy policies, cookie policies, and terms of use.

 

Third-Party Service Providers

Depending on the services used and the way you interact with our Website, cookies or similar technologies may be used by third-party providers including, but not limited to:

• Wix (Website platform and ecommerce services);

• Google (including analytics, security, advertising, and other Google services where enabled);

• Google Analytics;

• Stripe (payment processing);

• PayPal (payment processing);

• Printful (print-on-demand and fulfilment services);

• POPCUSTOMS (print-on-demand and fulfilment services);

• Meta (including Facebook and Instagram services where enabled);

• Shipping and logistics providers;

• Communication platforms;

• Customer support tools;

• Artificial intelligence services;

• Other authorised third-party providers engaged by SIMJA from time to time.

This list is illustrative only and may change as our business evolves.

 

Third-Party Cookies

Third-party cookies or similar technologies may be used for purposes such as:

• Processing secure payments;

• Operating Website features;

• Website security;

• Fraud prevention;

• Website analytics;

• Performance monitoring;

• Order fulfilment;

• Advertising and marketing where enabled;

• Customer support; and

• Improving the functionality and reliability of online services.

The type of cookies used will depend on the services being provided and your interaction with the Website.

 

Third-Party Policies

Each third-party provider is responsible for its own use of cookies and similar technologies.

SIMJA does not control the cookies, privacy practices, accessibility features, or security measures implemented by third-party providers.

Customers are encouraged to review the privacy and cookie policies of any third-party services they use or interact with through the SIMJA Website.

 

Future Third-Party Services

As SIMJA grows, we may engage additional or replacement third-party providers to support our Website, Products, Services, or business operations.

Any future providers that use cookies or similar technologies in connection with SIMJA's Website or services will be subject to this Cookie Policy where applicable, together with their own privacy and cookie policies.

 

Continuous Review

SIMJA periodically reviews the third-party services used in connection with our Website and will update this Cookie Policy where appropriate to reflect significant changes in the technologies or providers that support our online services.

Where personal information is collected by SIMJA through third-party cookies or similar technologies, that information will be handled in accordance with our Privacy Policy and applicable law.

 

 

7. Analytics & Website Improvement

SIMJA continually works to improve the quality, accessibility, performance, and usability of our Website.

To help achieve this, we may use analytics cookies and similar technologies to better understand how visitors interact with our Website, identify opportunities for improvement, and evaluate the effectiveness of Website features.

Where reasonably practicable, analytics information is used in an aggregated, statistical, or de-identified form to help us improve our Website and customer experience.

 

Website Usage Statistics

Analytics technologies may help SIMJA understand general Website activity, including:

• The number of Website visitors;

• Pages viewed;

• Popular Products or content;

• General navigation patterns;

• Time spent on pages;

• General geographic regions;

• Device types;

• Browser types; and

• Other statistical information about Website usage.

This information helps us understand how our Website is being used without focusing on individual visitors.

 

Understanding Visitor Behaviour

Analytics may help us understand how visitors interact with our Website, including:

• How visitors navigate between pages;

• Which information is most helpful;

• Where visitors experience difficulties;

• Which features are used most frequently;

• Which pages may require improvement; and

• How customers interact with our Products and Services.

This information assists SIMJA in improving the overall customer experience.

 

Page Performance

Analytics and performance technologies may help identify technical issues affecting the operation of our Website.

This may include monitoring:

• Page loading times;

• Broken links;

• Website errors;

• Device compatibility;

• Browser compatibility;

• Checkout performance;

• Search functionality; and

• Overall Website reliability.

Monitoring this information helps us improve the performance, stability, and usability of our Website.

 

Accessibility Improvements

SIMJA is committed to continually improving the accessibility of our Website.

Where reasonably practicable, analytics information may assist us in identifying opportunities to:

• Improve Website navigation;

• Simplify page layouts;

• Enhance readability;

• Improve mobile usability;

• Reduce unnecessary barriers;

• Improve accessibility features where available; and

• Better support visitors using different devices or assistive technologies.

Analytics information helps inform accessibility improvements but is only one part of our ongoing accessibility review process.

 

Website Optimisation

Analytics may also help SIMJA evaluate and improve:

• Website design;

• Product pages;

• Educational resources;

• Customer journeys;

• Search functionality;

• Navigation;

• Content organisation;

• Product information; and

• Overall Website performance.

Our goal is to make the Website easier to use, more informative, more accessible, and more enjoyable for all visitors.

 

Respecting Your Privacy

SIMJA uses analytics responsibly and only for legitimate business purposes.

Where personal information is collected through analytics technologies, it will be managed in accordance with our Privacy Policy and applicable privacy laws.

We do not use analytics technologies to make automated decisions that produce legal or similarly significant effects on individual visitors based solely on analytics information.

 

Continuous Improvement

Technology, customer expectations, and accessibility standards continue to evolve.

SIMJA will continue reviewing the way analytics technologies are used to improve our Website, Products, Services, and customer experience while respecting the privacy of our customers and visitors and complying with applicable law.

 

 

8. Advertising & Marketing Cookies

SIMJA may use advertising and marketing cookies, pixels, tags, or similar technologies to help promote our Products, Services, Creative Works, and Website.

These technologies may be used now or in the future to better understand the effectiveness of our marketing activities, improve customer experience, measure advertising performance, and deliver more relevant content to visitors.

Where advertising technologies are used, they will be implemented in accordance with this Cookie Policy, our Privacy Policy, and applicable law.

 

Advertising Technologies

SIMJA may use, or may introduce in the future, advertising and marketing technologies including, but not limited to:

• Meta Pixel;

• Google Ads;

• Google Marketing Platform services;

• Conversion tracking technologies;

• Remarketing technologies;

• Audience measurement tools;

• Advertising tags;

• Marketing pixels; and

• Other authorised advertising or marketing technologies.

The technologies used may change over time as our Website, Products, Services, and marketing activities evolve.

 

Marketing Purposes

Advertising and marketing technologies may be used to help:

• Measure the effectiveness of advertising campaigns;

• Understand how visitors find our Website;

• Improve marketing content;

• Better understand customer interests;

• Reduce the display of repetitive advertisements;

• Measure campaign performance;

• Support remarketing activities where enabled;

• Improve Website and Product promotion; and

• Evaluate the effectiveness of promotional activities.

These technologies help SIMJA better understand the performance of our marketing efforts and improve the relevance of our communications.

 

Remarketing

Where enabled, remarketing technologies may allow advertisements relating to SIMJA to be displayed on other websites, search engines, or online platforms after you have visited our Website.

Remarketing is intended to present visitors with advertising that may be more relevant to their interests and previous interactions with the Website.

The availability and operation of remarketing features depend on the services being used and your own browser, device, and privacy settings.

 

Conversion Tracking

Conversion tracking technologies may help SIMJA understand whether visitors complete certain actions after interacting with advertising or promotional content.

Examples may include:

• Visiting the Website;

• Viewing Products;

• Adding Products to a shopping cart;

• Completing a purchase;

• Signing up for newsletters; or

• Taking other actions that help us evaluate the effectiveness of our marketing activities.

Conversion tracking assists SIMJA in understanding which marketing activities are most effective and where improvements may be made.

 

Your Choices

Depending on your location, browser, and applicable law, you may have choices regarding the use of advertising and marketing cookies.

These choices may include:

• Accepting or declining certain categories of cookies through our cookie consent tools, where available;

• Adjusting your browser settings;

• Managing advertising preferences through third-party providers; or

• Using privacy controls provided by your device or browser.

Please note that disabling certain advertising cookies may affect the relevance of advertisements you see but will not necessarily reduce the total number of advertisements displayed.

 

Future Advertising Technologies

Advertising, analytics, and online marketing technologies continue to evolve.

SIMJA may adopt new advertising or marketing technologies in the future where they support our legitimate business activities and are implemented in accordance with applicable law.

This Cookie Policy applies to current and future advertising and marketing technologies that perform functions similar to those described in this section, whether now existing or developed in the future.

 

 

9. Cookie Choices

SIMJA believes that customers should have meaningful choices about how cookies and similar technologies are used.

Depending on your location, applicable law, the type of cookie involved, and the features available on our Website, you may be able to manage your cookie preferences.

Please note that some cookies are essential for the operation, security, and functionality of the Website and cannot be disabled without affecting certain Website features.

 

Accepting Cookies

Where a cookie consent tool is available, you may choose to accept the use of cookies or selected categories of cookies.

By accepting cookies, you allow SIMJA and, where applicable, authorised third-party providers to use cookies and similar technologies in accordance with this Cookie Policy and our Privacy Policy.