Any licence must be negotiated separately and confirmed through a written agreement before use.

 

Relationship with Our Copyright Policy

This section complements SIMJA's Copyright & Intellectual Property Policy.

Where there is any inconsistency between this Policy and the Copyright & Intellectual Property Policy regarding ownership, copyright, licensing, or intellectual property rights, the Copyright & Intellectual Property Policy will prevail to the extent permitted by applicable law.

 

Our Commitment

SIMJA believes that the value of an AI-assisted Creative Work comes not from the technology used to help create it, but from the imagination, artistic judgement, creativity, and meaningful Human Creative Direction that shape the final result.

Artificial intelligence may assist the creative process, but the responsibility, vision, and creative stewardship behind every published AI-assisted Creative Work remain with SIMJA.

 

 

8. Children's Books & Educational Resources

SIMJA is committed to creating children's books, educational resources, and learning materials that encourage creativity, inclusion, curiosity, understanding, and positive learning experiences.

Artificial intelligence may assist with selected stages of the creative process, while meaningful Human Creative Direction remains central to every resource created by SIMJA.

AI is used to support creativity—it does not replace the care, judgement, responsibility, or human oversight involved in developing content intended for children, families, educators, carers, or support professionals.

 

How AI May Assist

Depending on the project, artificial intelligence may assist with:

• Illustration concepts;

• Character development;

• Visual storytelling;

• Scene composition;

• Layout ideas;

• Graphic design concepts;

• Visual supports;

• Educational activities;

• Creative writing assistance;

• Story development;

• Brainstorming learning activities;

• Colour palette exploration;

• Design refinement; and

• Other creative or educational development tasks.

Artificial intelligence is one of many creative tools used during development and does not independently determine the final content of any publication.

 

Human Review Before Publication

Every children's book, educational resource, worksheet, activity, visual support, or other learning material published by SIMJA is subject to meaningful Human Creative Direction before publication.

This includes, where appropriate:

• Reviewing written content;

• Reviewing illustrations and visual content;

• Editing and refining material;

• Checking consistency and readability;

• Assessing age appropriateness;

• Reviewing educational suitability;

• Ensuring alignment with SIMJA's values; and

• Final approval before publication or distribution.

AI-generated content is not automatically accepted or published.

 

Educational Philosophy

SIMJA believes that learning should be engaging, inclusive, respectful, and supportive of diverse ways of thinking and learning.

Artificial intelligence may assist in developing creative educational ideas, but human judgement remains essential when determining what is appropriate, helpful, accurate, and meaningful for children and families.

Our educational resources are designed to encourage creativity, confidence, curiosity, and authentic self-expression while recognising that every child learns differently.

 

Children's Book Series

Artificial intelligence may assist in the development of children's stories, illustrations, characters, educational activities, companion resources, and future book series published by SIMJA.

Every story, illustration, activity, and educational concept is carefully reviewed, edited, refined, and approved by a human before publication.

The imagination, storytelling, values, and creative direction behind each publication remain guided by meaningful Human Creative Direction.

 

Supporting Families and Educators

Many of SIMJA's children's books and educational resources are intended to support parents, guardians, carers, educators, therapists, and support professionals.

Artificial intelligence may assist with developing ideas and creative concepts, but the final resources are reviewed to help ensure they reflect SIMJA's commitment to inclusion, accessibility, respectful representation, and meaningful learning experiences.

 

Our Commitment

SIMJA believes that children deserve thoughtfully created books and educational resources developed with care, creativity, and responsibility.

Artificial intelligence may help explore ideas and expand creative possibilities, but every children's publication and educational resource ultimately reflects meaningful Human Creative Direction, thoughtful editorial review, and the values that define SIMJA.

Technology may assist the creative process, but the heart of every story, illustration, and learning experience remains unmistakably human.

 

 

9. Marketing & Advertising

SIMJA may use artificial intelligence to assist in the development of marketing, advertising, and promotional content.

Artificial intelligence helps support creative exploration, improve workflow efficiency, and generate ideas. It does not independently determine SIMJA's marketing strategy, publish promotional content, or make business decisions.

Every advertisement, promotional campaign, and marketing resource published by SIMJA is subject to meaningful Human Creative Direction, editorial review, and final approval before publication.

 

Advertising

Artificial intelligence may assist with the development of:

• Advertising concepts;

• Promotional graphics;

• Campaign visuals;

• Product advertisements;

• Brand awareness campaigns;

• Seasonal promotions;

• Product launch materials;

• Display advertisements; and

• Other advertising content.

AI-generated concepts may be edited, refined, combined, or rejected before publication.

 

Social Media

Artificial intelligence may assist with creating or developing:

• Social media graphics;

• Captions;

• Awareness campaigns;

• Educational posts;

• Community engagement ideas;

• Promotional posts;

• Product announcements;

• Campaign planning; and

• Other social media content.

Final publishing decisions remain with SIMJA.

 

Promotional Materials

Artificial intelligence may assist with the development of:

• Promotional artwork;

• Marketing brochures;

• Product catalogues;

• Website banners;

• Event materials;

• Digital promotional resources;

• Customer information materials; and

• Other marketing resources.

Every promotional resource is reviewed to ensure it accurately represents SIMJA's Products, Services, Creative Works, and values.

 

Newsletters and Customer Communications

Artificial intelligence may assist with:

• Newsletter concepts;

• Marketing copy;

• Educational content;

• Product updates;

• Campaign planning;

• Customer announcements;

• Creative writing support; and

• Other communications.

Before distribution, newsletters and customer communications are reviewed and approved by a human to help ensure they are accurate, appropriate, and consistent with SIMJA's brand and values.

 

Campaign Development

Artificial intelligence may assist in exploring creative campaign ideas, including:

• Marketing strategies;

• Campaign concepts;

• Promotional themes;

• Product launch ideas;

• Visual identity exploration;

• Content planning;

• Audience engagement ideas; and

• Creative brainstorming.

Artificial intelligence is used to generate possibilities and support creative exploration. Human judgement determines which ideas are developed, modified, or implemented.

 

Authentic Marketing

SIMJA is committed to honest, respectful, and transparent marketing.

Artificial intelligence is used to help communicate our Products, Services, Creative Works, and values more effectively—not to mislead customers or replace genuine human communication.

Where AI assists in developing marketing content, SIMJA remains responsible for the final content that is published.

 

Our Commitment

Every advertisement, social media post, newsletter, promotional campaign, and marketing resource published by SIMJA reflects meaningful Human Creative Direction.

Artificial intelligence may assist with creativity, organisation, and idea generation, but the vision, messaging, ethical standards, and final approval remain with SIMJA.

Our customers deserve authentic communication that reflects the creativity, integrity, and values behind our business, regardless of the tools used during the creative process.

 

 

10. Accuracy & Human Review

Artificial intelligence is a powerful creative and productivity tool, but it is not infallible.

AI-generated content may contain inaccuracies, omissions, inconsistencies, unintended bias, outdated information, or other errors. For this reason, SIMJA does not rely solely on artificial intelligence when creating, reviewing, or publishing Creative Works, Products, educational resources, marketing materials, or other content.

Meaningful Human Creative Direction and human review remain essential parts of every AI-assisted project.

 

Human Review

Where artificial intelligence contributes to a Creative Work or other content, SIMJA makes reasonable efforts to review the material before publication or production.

Depending on the nature of the project, this review may include:

• Checking factual accuracy where appropriate;

• Reviewing grammar, spelling, and readability;

• Reviewing illustrations and visual content;

• Assessing consistency and quality;

• Evaluating artistic presentation;

• Reviewing educational suitability where applicable;

• Confirming alignment with SIMJA's values;

• Identifying obvious errors or inconsistencies; and

• Making any changes considered appropriate before publication.

The level of review may vary depending on the type of Creative Work or content being produced.

 

Not Everything AI Produces Is Accepted

Artificial intelligence may generate multiple concepts, suggestions, responses, or creative outputs during the creative process.

SIMJA does not automatically accept, publish, or manufacture AI-generated content.

AI-generated material may be:

• Accepted;

• Rejected;

• Edited;

• Rewritten;

• Combined with other ideas;

• Rearranged;

• Refined;

• Expanded;

• Simplified; or

• Removed entirely.

Only content that meets SIMJA's creative, ethical, educational, and quality standards is approved for publication or production.

 

Responsible Decision-Making

Artificial intelligence assists with creativity and productivity, but it does not replace human judgement.

Important decisions relating to creative direction, factual content, educational material, customer communications, marketing, publishing, product development, and business operations remain the responsibility of SIMJA.

Human judgement is applied throughout the creative process to help ensure that published content reflects the values, purpose, and standards of the business.

 

Continuous Improvement

SIMJA continually reviews how artificial intelligence is used throughout its creative and business processes.

As AI technologies evolve, we will continue refining our review processes, editorial practices, and quality assurance procedures to help maintain accuracy, transparency, creativity, and responsible use of artificial intelligence.

 

Our Commitment

SIMJA believes that artificial intelligence should assist informed human decision-making rather than replace it.

We are committed to exercising thoughtful judgement, careful review, and meaningful human oversight throughout the creative process.

Artificial intelligence may generate ideas and possibilities, but every Creative Work published by SIMJA reflects human responsibility, artistic judgement, and final approval before it reaches our community.

 

 

11. Ethical AI Use

SIMJA believes that artificial intelligence should be used responsibly, ethically, and with respect for creativity, intellectual property, transparency, and the people who engage with our Products, Services, and Creative Works.

Artificial intelligence is a tool that supports our creative process. It does not replace the responsibility, integrity, or accountability that guide the decisions made by SIMJA.

We are committed to using AI in a manner that reflects our values of authenticity, inclusion, creativity, respect, and responsible innovation.

 

Respect for Copyright and Intellectual Property

SIMJA respects the intellectual property rights of artists, authors, designers, creators, businesses, and other rights holders.

Where reasonably practicable, we seek to avoid knowingly creating or publishing AI-assisted content that infringes the copyright, trade marks, design rights, moral rights, or other intellectual property rights of others.

Our use of artificial intelligence is intended to complement original creativity rather than reproduce or appropriate the protected work of others.

 

Respect for Artists and Creative Professionals

SIMJA values the work of artists, illustrators, writers, educators, designers, photographers, musicians, and other creative professionals.

Artificial intelligence is used to support creativity—not to diminish the value of human skill, imagination, experience, or artistic expression.

We believe that creativity is strengthened by respecting the contributions of the wider creative community.

 

Honest and Transparent Communication

SIMJA aims to communicate honestly and transparently about the role of artificial intelligence within our creative process.

Where appropriate, we may identify that certain Creative Works, marketing materials, educational resources, or other content have been developed with the assistance of artificial intelligence while remaining subject to meaningful Human Creative Direction.

We do not intentionally use artificial intelligence to mislead customers about the nature of our Products, Services, or Creative Works.

 

No Impersonation or Deceptive Content

SIMJA does not intentionally use artificial intelligence to:

• Impersonate another person;

• Misrepresent the identity of individuals or organisations;

• Create deceptive or fraudulent content;

• Produce misleading representations of endorsement or affiliation;

• Fabricate evidence or documentation; or

• Engage in deceptive business practices.

Any fictional characters, stories, or imaginative content created by SIMJA are presented as creative works rather than representations of real people or events unless clearly stated otherwise.

 

Lawful and Responsible Use

SIMJA is committed to using artificial intelligence in accordance with applicable laws and regulations.

We do not intentionally use artificial intelligence to create, promote, or distribute content that is unlawful, fraudulent, defamatory, discriminatory, abusive, or otherwise inconsistent with our values or legal obligations.

Where concerns arise regarding AI-assisted content, SIMJA will review the content and take reasonable steps to address the issue where appropriate.

 

Human Accountability

Artificial intelligence does not replace human responsibility.

SIMJA remains accountable for the AI-assisted Creative Works, Products, educational resources, marketing materials, and other content that we choose to publish.

Meaningful Human Creative Direction, thoughtful review, and responsible decision-making remain central to every AI-assisted project.

 

Our Ethical Commitment

As artificial intelligence continues to evolve, SIMJA will continue reviewing its creative practices to ensure AI is used responsibly, respectfully, and transparently.

We are committed to balancing innovation with integrity, embracing new technologies while respecting human creativity, intellectual property, and the trust our customers place in us.

Our approach to artificial intelligence is guided by a simple principle:

Technology should empower creativity, never replace the people who give it meaning.

 

 

12. Third-Party AI Providers

SIMJA may use authorised third-party artificial intelligence services to assist with selected aspects of its creative and business processes.

These services are used as creative tools under meaningful Human Creative Direction and do not replace the artistic judgement, editorial review, or creative decision-making that define SIMJA.

The artificial intelligence services used by SIMJA may change over time as technology continues to evolve and new tools become available.

 

Current and Future AI Providers

Depending on the nature of a project, SIMJA may use artificial intelligence services provided by authorised third-party providers.

These may include, but are not limited to:

• ChatGPT and other conversational AI services;

• Image generation platforms;

• Illustration and design tools;

• Writing and editing assistants;

• Creative brainstorming tools;

• Research and productivity assistants;

• Audio or voice generation tools;

• Video generation or editing tools;

• Translation or language assistance tools; and

• Other artificial intelligence technologies that become available in the future.

The examples above are illustrative only and do not limit the AI technologies that SIMJA may use.

 

Selection of AI Providers

SIMJA aims to use reputable AI providers that support responsible, lawful, and ethical use of artificial intelligence.

When selecting AI tools, we may consider factors such as:

• Functionality;

• Creative capability;

• Privacy and security practices;

• Reliability;

• Accessibility;

• Responsible AI practices;

• Compatibility with our creative workflow; and

• Suitability for the intended project.

The selection of AI providers may change as technology, business needs, and industry standards evolve.

 

Third-Party Terms and Policies

Third-party AI providers operate under their own:

• Terms of service;

• Privacy policies;

• Intellectual property terms;

• Data handling practices;

• Security measures; and

• Responsible AI policies.

SIMJA does not control the operation, availability, or policies of third-party AI providers.

Where appropriate, we encourage customers to review the policies of those providers if they wish to better understand how their services operate.

 

Human Responsibility

Regardless of which artificial intelligence provider is used, meaningful Human Creative Direction remains central to every AI-assisted Creative Work published by SIMJA.

The choice of AI provider does not alter SIMJA's commitment to:

• Human creativity;

• Editorial review;

• Artistic judgement;

• Responsible decision-making;

• Ethical AI use;

• Accuracy and quality review; and

• Final approval before publication.

SIMJA remains responsible for the Creative Works that it chooses to publish.

 

Future Technologies

Artificial intelligence continues to develop rapidly.

SIMJA may adopt new or replacement AI technologies where they support creativity, improve workflow, enhance accessibility, or contribute positively to our Products, Services, Creative Works, educational resources, or business operations.

Regardless of the technologies used, our approach remains the same:

Technology should support creativity—not replace the people whose imagination, experience, and values give every SIMJA creation its meaning.

 

 

13. Future AI Technologies

Artificial intelligence is evolving rapidly, and new technologies continue to transform the ways people create, communicate, learn, and innovate.

SIMJA embraces innovation while remaining committed to using artificial intelligence responsibly, ethically, and under meaningful Human Creative Direction.

As technology evolves, our commitment to creativity, authenticity, transparency, and human judgement will remain unchanged.

 

Adapting to New Technologies

SIMJA may adopt new artificial intelligence technologies, tools, or services where they support our creative vision and business operations.

Future technologies may assist with:

• Creative exploration;

• Artwork development;

• Storytelling;

• Educational resources;

• Product design;

• Marketing and advertising;

• Customer experience;

• Accessibility improvements;

• Business operations;

• Research and development; and

• Other creative or operational activities.

The technologies we use may change as new tools become available and existing technologies continue to improve.

 

Responsible Innovation

SIMJA will continue to assess new AI technologies before incorporating them into our creative workflow.

Where reasonably practicable, we will consider factors such as:

• Creative value;

• Ethical use;

• Human oversight;

• Privacy and security;

• Intellectual property considerations;

• Accessibility;

• Reliability;

• Transparency; and

• Alignment with SIMJA's values.

Innovation will never take precedence over responsible decision-making or the trust our customers place in us.

 

Human Creativity Remains Central

No matter how advanced artificial intelligence becomes, SIMJA believes that meaningful creativity begins with people.

Artificial intelligence may become faster, more capable, or more sophisticated, but it cannot replace imagination, lived experience, empathy, artistic judgement, or the personal values that shape our Creative Works.

Technology will continue to evolve.

Human creativity will continue to lead.

 

Continuous Review

SIMJA will continue reviewing the way artificial intelligence is used throughout our business to ensure our practices remain responsible, transparent, and aligned with evolving technology, industry standards, customer expectations, and applicable laws.

Where appropriate, we will update this Policy to reflect significant developments in artificial intelligence, creative technologies, or legal requirements.

 

Looking to the Future

SIMJA sees artificial intelligence as one of many tools that can support creativity, learning, communication, and innovation.

As both AI and SIMJA continue to evolve, our commitment remains the same:

• Creativity before automation;

• Human judgement before artificial decision-making;

• Responsibility before convenience;

• Integrity before imitation; and

• People before technology.

These principles will continue to guide every AI-assisted Creative Work we create, regardless of how technology develops in the future.

Our philosophy remains unchanged:

Technology will continue to evolve.
Human creativity will continue to inspire.
Together, they will help shape the future of SIMJA.

 

 

14. Changes to this AI & Creative Content Policy

SIMJA may update this AI & Creative Content Policy from time to time to reflect changes in:

• Applicable laws or regulations;

• Artificial intelligence technologies;

• Industry standards and best practices;

• Responsible AI guidance;

• Intellectual property requirements;

• Privacy or data protection requirements;

• Products or Services offered by SIMJA;

• Creative processes and workflows;

• Authorised third-party AI providers;

• Business operations; or

• Other legal, operational, or commercial requirements.

Any updates will be published on the SIMJA Website and will take effect from the date they are published, unless otherwise stated.

The Effective Date shown at the beginning of this AI & Creative Content Policy indicates when the current version came into effect.

The Last Updated date indicates when this AI & Creative Content Policy was most recently reviewed or revised.

Changes to this AI & Creative Content Policy will generally apply from the effective date of the updated version.

Nothing in this section affects any rights or obligations that arose before the updated version became effective, unless otherwise required by applicable law.

Customers and visitors are encouraged to review this AI & Creative Content Policy periodically to remain informed about how SIMJA uses artificial intelligence responsibly, ethically, and transparently as technologies, creative practices, and legal requirements continue to evolve.

 

 

15. Contact Us

SIMJA values openness, transparency, and responsible innovation in the way we use artificial intelligence throughout our creative and business processes.

If you have any questions about this AI & Creative Content Policy, our use of artificial intelligence, AI-assisted Creative Works, or any aspect of our creative process, we encourage you to contact us.

Business Name
Beamsley & Co Limited

Trading As
SIMJA – Spectrum Imagination Mary Jane Art – Art Without Limits
Spectrum Minds – Minds Without Limits

Website
www.spectrumimagination.com

Email
maryjaneart@spectrumimagination.com

We aim to respond to AI and creative content enquiries as promptly as reasonably practicable.

Where your enquiry relates to artificial intelligence or AI-assisted Creative Works, it may be helpful to include, where applicable:

• Your name and preferred contact details;

• A description of your enquiry or concern;

• The Product, Creative Work, educational resource, or content involved;

• The webpage or online location where the content appears (if applicable);

• Any relevant supporting information; and

• Any other information that may assist us in understanding and responding to your enquiry.

Providing this information will help us investigate your enquiry more efficiently and provide an appropriate response.

SIMJA is committed to using artificial intelligence responsibly, ethically, and transparently while ensuring that meaningful Human Creative Direction remains central to every AI-assisted Creative Work we create.

We welcome respectful questions, feedback, and discussion about our use of artificial intelligence, our creative process, and our ongoing commitment to innovation, authenticity, and artistic integrity.

Thank you for supporting independent creativity and the values that define SIMJA.

At SIMJA, creativity begins with people.

AI can generate possibilities. Human creativity gives them purpose.

Technology will continue to evolve. Human creativity will continue to inspire.

 

 

AI & Human Creativity

At SIMJA, we believe that artificial intelligence and human creativity each have different strengths.

Artificial intelligence can generate ideas, explore possibilities, organise information, and assist with creative development. Human creativity brings imagination, emotion, lived experience, empathy, purpose, artistic judgement, and meaningful decision-making.

For this reason, SIMJA does not view artificial intelligence as a replacement for artists or creativity. Instead, we view AI as one of many creative tools that can support, inspire, and expand the creative process when used responsibly and under meaningful Human Creative Direction.

Every AI-assisted Creative Work published by SIMJA reflects human vision, thoughtful decision-making, artistic refinement, and careful review. Artificial intelligence may contribute ideas or creative possibilities, but people determine what those ideas become.

We believe that the value of art is not defined by the tools used to create it, but by the intention, imagination, authenticity, and human connection behind the finished work.

As technology continues to evolve, our commitment remains unchanged: creativity begins with people, and technology should always serve creativity—not replace it.

Our philosophy is simple:

AI can generate possibilities.

People create meaning.

Technology may assist the journey.

Human creativity shapes the destination.

 

 

Supporting Independent Artists

SIMJA was founded by an independent artist and is built upon a deep respect for creativity, originality, and artistic expression.

We recognise the dedication, time, skill, and personal experience that artists, writers, illustrators, designers, educators, musicians, photographers, makers, and other creative professionals invest in their work.

Artificial intelligence is used by SIMJA as a creative tool that works alongside human creativity—not instead of it.

Our goal is not to replace artists, but to responsibly explore how technology can support imagination, creative exploration, productivity, and innovation while preserving the human creativity that gives every Creative Work its meaning.

We believe that creativity is strengthened through curiosity, collaboration, learning, and respect for the wider creative community.

For this reason, SIMJA is committed to:

• Respecting the intellectual property rights of other creators;

• Valuing original artistic expression;

• Supporting meaningful Human Creative Direction in every AI-assisted Creative Work;

• Using artificial intelligence responsibly and ethically;

• Encouraging creativity rather than imitation; and

• Celebrating the diversity of artistic voices and creative perspectives.

We also recognise that artificial intelligence is one of many tools available to modern creators. Just as artists may choose to work with traditional paints, pencils, cameras, graphic design software, or digital illustration tools, AI can be another creative medium when used thoughtfully, responsibly, and with meaningful human involvement.

At SIMJA, technology is never the artist.

People are.

Artificial intelligence may assist the creative process, but imagination, empathy, lived experience, and artistic judgement remain at the heart of everything we create.

Our commitment is to continue supporting creativity, respecting fellow artists, and demonstrating that innovation and artistic integrity can exist together.

AI can expand creative possibilities.

Artists transform those possibilities into meaningful creations.

 

 

Children's Creative Content

SIMJA recognises that children's books, educational resources, and learning materials carry a unique responsibility.

Children deserve creative content that is developed with care, thoughtful human oversight, and a commitment to positive learning experiences.

While artificial intelligence may assist with selected stages of the creative process, meaningful Human Creative Direction remains central to every children's publication and educational resource created by SIMJA.

 

AI as a Creative Assistant

Artificial intelligence may assist with aspects of developing children's creative content, including:

• Illustration concepts;

• Character development;

• Story development;

• Creative brainstorming;

• Visual concepts;

• Layout ideas;

• Educational activity ideas;

• Colour exploration;

• Graphic design concepts; and

• Other creative development tasks.

Artificial intelligence is used to support creativity and exploration. It does not independently determine the final content published by SIMJA.

 

Human Review Before Publication

Every children's story, illustration, activity, educational resource, worksheet, colouring book, visual support, companion guide, and other learning material published by SIMJA is reviewed by a human before publication.

Depending on the nature of the resource, this review may include:

• Reviewing written content;

• Reviewing illustrations and visual presentation;

• Editing and refining language;

• Checking clarity and readability;

• Reviewing educational suitability where appropriate;

• Assessing age appropriateness where applicable;

• Ensuring alignment with SIMJA's values; and

• Final approval before publication.

Artificial intelligence does not independently publish children's content on behalf of SIMJA.

 

Supporting Families, Educators, and Carers

SIMJA creates children's Creative Works to support children, families, parents, guardians, carers, educators, therapists, and support professionals.

Our goal is to produce engaging, inclusive, respectful, and imaginative resources that encourage curiosity, creativity, confidence, and authentic self-expression.

Artificial intelligence may assist with creative exploration, but the responsibility for every published resource remains with SIMJA.

 

Our Commitment

We believe children deserve books and educational resources that reflect thoughtful human creativity, care, and responsibility.

Every children's publication released by SIMJA reflects meaningful Human Creative Direction, careful editorial review, and final human approval before it becomes available to our community.

Technology may assist the creative process.

Children deserve the care that only people can provide.